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2. Credibility includes two elements: one is the credibility of the disseminator, including honesty, objectivity, fairness and other character conditions; The other is professional authority, that is, whether the disseminator has the right to speak and the qualification to speak on specific issues. Credibility is divided into two types: high credibility and low credibility, namely stars and ordinary people. For the audience, if it comes from different disseminators, people's acceptance of it is also different. The higher the reputation of the star, the higher its credibility. Choosing a star to speak for a certain brand, relying on the star's leadership charm, the enterprise can transfer the star charm to the product and transform it into the connotation of the product to endow the product with new vitality and cordial association.讲述一个女人游走在四个男人之间，究竟是因为真爱还是因为贪婪呢？一九七八年，赵仁义因患癌症做了直肠切除手术，但村民仍坚持推举他担任三元朱的村支书。为了让乡亲们吃上饱饭，他冒冒失失闯进山东农学院请来园艺专家将几百亩荒岭改造成了“花果山”。公社分给女儿玉荣的一个招工指标，仁义最终还是把招工表给了更困难的乡亲。眼巴巴盼着进城当工人的玉荣无法理解，一时想不开喝了农药，抢救无效死亡，身为父亲的他陷入深深的痛苦之中……赵仁义将痛苦埋藏心底继续寻找土里刨金的好法子，得知辽宁瓦房店的大棚大冬天能出黄瓜，又奔赴瓦房店，三进三出，撵走了再回去。为百姓谋富路的真诚感动了当地农民，把“姐夫来了也没教”的技术传给了他。赵仁义经过艰苦的摸索和不断的试验，蔬菜大棚技术取得了很大成效，赵仁义满怀信心地号召乡亲建蔬菜大棚一同致富，却没有一人报名……支部会上，赵仁义号召党员干部都要带头建大棚！带这个头意味着什么，党员们心里清楚：建一个大棚得五六千元，一旦试种不成功，都得成困难户。三元朱村党支部被推向改革的风头浪尖……经过几年的奋斗，新式冬暖式大棚在三元朱村成功了找什么理由？杨长帆没有太多时间思考，课本上的答案脱口而出：陈词滥调。　　▪ 弟弟患病带给姐姐人生课题的_家庭讲述以冷冬冬为代表的几个小学生，父母都在外地打工，只好跟着爷爷、奶奶生活，冷冬冬家里只有奶奶，生活、学习就更困难了。孩子们想妈妈，想坐火车到滨哈市去看妈妈，因为超过1米1需要买火车票，所以他们千方百计不想长高。后来，一位老列车长偶然得知情况后，答应有条件带他们去看妈妈。为了达到老列车长允许去看妈妈所要求的学习成绩，几个孩子以此为动力互相帮助，冷冬冬的学习成绩有了很大进步。在影片的结尾，冷冬冬因为数学成绩比老列车长所要求的少了一分，主动放弃了和同学一起坐火车去滨哈市看妈妈的机会，而是决心要沿着铁道线走到滨哈市去看妈妈.